![]() ![]() Since companies have a wide information from us, better than us, they will know also our risks and the potential collateral effects from our habits. Regarding marketing and advertising, while this could sound nice for someone who wants to have personalizing advertisements, we have to know some side effect, such as the price not being the same for everyone, and other worse effects. The data is used to create profile of us to different purposes, like marketing and advertising, risk-mitigation, people-search services 4,5, etc…. This data is collected by companies called Data Brokers 3 through multiple techniques. Those of us who are lucky enough to like technology and to be early adapters of it, we have ‘somewhat less difficult’, like an intuition, to manage ICT, but that does not mean we are safe from the dangers of exposing our lives to the Internet, where different companies are on the lookout to collect our data in order to create the most reliable profile they can from us, a detailed description of our tastes, our preferences, our habits… they know us much better than we know ourselves, and that is not a cliché, it is a reality. Most of us are not digital natives, and even if we were, the evolution of technology is faster than the speed of adaptation of training. We have not been trained at school in the use of Information and Communications Technologies (ICT). ![]() The saying “if you are not paying for it, then you are the product” 1,2 it is absolutely true. In these uncertainty and strange times we are living – it seems to be – forever, we should take care of our privacy.
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